The September Issue

This season is close to my heart, as it was designed to truly live your life in. Crafted to inspire you while staying true to you and your style sensibility, these pieces are waiting to tell YOUR story. With so many fashion voices screaming at you with the hottest trends and must-have items, I want to take a step back and introduce you the way these pieces can transition into your life.

Step into this season’s hottest pieces and FALL in love with your fall wardrobe.

 

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HOBOS have fast become one of my favorite silhouettes. I like to think of hobos as the work horse of bags- they are utilitarian and timeless. This season I decided to up the ante on a tried and true basic by injecting a very of the moment trend- EMBROIDERY.  Catching a glimpse of embroidery as I go throughout my day reminds me not to take myself or fashion too seriously. These chic carryalls get me from point A to point B without weighing me down or making me edit any of my daily essentials (cue 23 shades of red lipstick) out of my bag!

 

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LOAFERS are a timeless staple in your wardrobe and this season they are running laps around other trends. With ease and sophistication, this silhouette is the piece that will fit seamlessly into your life. I have found myself planning outfits around our loafers because they translate in so many ways- with jeans, dresses, tapered slacks, and even shorts (hey, it’s still hot outside so why not!?). The plush, playful textiles act as a great building block for your outfit. Try pairing the Navy Velvet with a bold color for an element of excitement. Think of the cheetah haircalf as a neutral and mix it with color and bold prints for touch of unexpected fun.

 

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GUITAR STRAPS make your everyday accessories hit a high note. The wide, comfortable strap makes this trend an easy one to get onboard with. This trend is music to any woman’s ears- everyone knows we thrive on options and guitar straps give you just that! From embroidery to cotton webbing, you can make this trend function however you want in your wardrobe- sporty chic or sweet feminine. I find myself switching straps from clutches to shoulder bags and back again. Invest in one of these straps and watch your beloved handbags go the extra mile.

 

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SNEAKERS are one of my favorite trends. Don’t get me wrong, I’m all about a glamorous wedge or heel- but let’s be honest, life is a lot easier in flats! I thank the fashion gods every day that athleisure has become a trend that is here to stay. Each season we love taking a sporty silhouette and dressing it up so that it can function across your life- from tailgating, to running errands, to work these sneakers keep you comfortable while staying chic. Try our satin sneaker on for size, step into our embroidered high tops, or lace up our velvet sneakers and feel the freedom of keeping up with your life at max speed.

 

 

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BOLD COLOR is one of my favorite things about this season. Don’t get me wrong, I love autumnal colors but by mid-October I’m craving rich, saturated hues. Lucky for us jewel tones mixed with warm ambers are the pulse of the trends this season. From vibrant suedes in cherry and lilac, to custom peacock prints, and a gold silk robe/blazer I am planning on wearing bold colors all season. If bold color isn’t your thing, you can always turn down the dial by pairing these bold pieces with a great pair of denim or black legging- you can truly make these pieces function for your life.

Dear Harvey

Dear Harvey,

It’s been almost a month since we met, and I’m just now finding the words to rationalize what happened. I think it is safe to say that I, just like many other Houstonians, will be referring to my life in a pre and post Harvey manner. You took away a lot of things for many people, but in retrospect you gave us something too. In a world that often makes us question if humanity exists anymore, you allowed us to witness selfless acts of true, heart-felt compassion. Compassion so strong, so innate, that it almost makes me weak in the knees. The kind of compassion that only comes around every so often; the kind of compassion that is triggered by wanting to help in what feels like a helpless situation.

I have always believed that most people have inherently good souls- sometimes life gets in the way of those values, but every once in a while our souls react at such a high level of compassion and generosity where the self is removed and we act on pure, unfiltered love. You brought this out in people, Harvey. You ripped through homes and left water in places we hold dear.  The streets our children rode their bikes on until the streetlamps came on were turned into rivers in what felt like a matter of moments. You forced people out of their homes on jet skis and flat bottom boats. You soaked through memories, you displaced families, and to be honest, you overstayed your welcome.

You have left your mark on our city and on our souls as  you reminded everyone of us what it means to offer AND receive help. Watching caravans of people drive into our city to help strangers and watching people risk their lives to help others as their own homes were flooding has left a mark on my heart I will not soon forget. As you hung over our city we found ourselves no longer defined by factions- we were just humans helping humans. As my hero Brene Brown says in her new book, Braving the Wilderness, “We seem to have forgotten that even when we’re utterly alone, we’re connected to one another by something greater than group membership, politics, and ideology—that we’re connected by love and the human spirit. No matter how separated we are by what we think and believe, we are part of the same spiritual story.”

Never have I been more proud to call myself a Houstonian. As your water recedes and homes dry out, the web we wove in times of tremendous need have remained intact. We have supported each other and this city we call home, and we will continue to support each other as we rebuild- because WE ARE TEXANS and that is what we do.

Xoxo, Elaine

London Calling: Will You Answer?

Dear Friends,

I am thrilled to introduce our Fall 2017 collection: London Calling. As you can see, we’re taking a trip to London this season. Steeped in historical tradition, London calls us to find the balance between honoring the old and new. Inspired by its rich history, London symbolizes a modern city in a constant struggle with what was, what is and what could be. It’s a place full of contradictions; yet it draws us in with its quintessential charm, distinguished civility, and fabled heritage.

While I was designing this collection, I came to a sudden realization– this wasn’t really all about London. London was simply a catalyst that brought me closer to the idea of how I want women to feel wearing this collection. The word FREEDOM kept coming to mind. And, with freedom comes fearlessness. And, with fearlessness comes true acceptance of who you are. This is the freedom I’m referring to – a freedom that enables you to be who you are today, not yesterday or tomorrow. But right here, right now.

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In today’s world, there is so much pressure to define and edit yourself to a T. I believe our identities cannot be defined by one style. Our identities are not set in stone – we grow, evolve, change. We have different moods for different days. This collection celebrates our complexity and freedom to express ourselves in whichever way suits us in that moment.

Each piece in the collection has its own story that can be told and styled in a variety of ways while celebrating the beauty and power of being brave. For example, new to the brand is the Tibbie black distressed combat boots. An edgy 20-something woman can pair them with a moto jacket and messy bun while the soccer mom can throw them on with leggings and a blazer for a preppy look. Both have the freedom to switch up their style, to step outside their comfort zone and take a bold style risk.

Fall’s typical earthy tones and muted colors take a back seat to London’s revolutionary spirit. You can expect fuschia, cherry, lilac, and neoprene amidst earthy suedes. Bright colors can be seen in elegant dresses, tops, outerwear, striped panel shirting, and a standout glamorous peacock print. It’s all about having fun with your style and having the freedom to express your “perfectly imperfect” self.

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For so many of us, our journey towards a false sense of perfection takes us down an exhausting albeit unfulfilling path. I not only found my fearless self in this collection, I also found fun! You can’t ever underestimate having fun and laughing at your own jokes (which I do often and my entire team is now completely used to and sick of). I found myself geeking out and belching out a high-pitched squeal (Yes, folks, it’s true—I have perfected the 15-year-old girl squeal) over my favorite embroidered dress in the collection and dancing to the latest Pit Bull tune while no one is watching. Whatever it is… it’s about embracing the moment and allowing yourself the freedom to experience it.

You know what’s not fun? Editing yourself or aspiring to finally arrive at some idea of a picture perfect, untouchable version of yourself- SO BORING. At Elaine Turner, we are about FUN, freedom and effortless style. We exist to enhance your already perfectly, imperfect self. My true joy is finding beauty in what’s real and being OK with yourself today. We are about having fun, being nice and knowing a laugh (or snort) begets a laugh (or snort). So, say goodbye to faking it and Hello to owning it!

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And, to kick off our “BE YOU” journey, we are launching a “HOW DO YOU WEAR THE CROWN?” campaign. You will see us all over social media, in stores and online asking you to express yourself as only YOU can.

So, this season, we ask you: How do you #WearTheCrown?

In the essence of the season, watch my seasonal video on my inspiration of the season and, of course, me acting like a goofball. It’s always about having fun!

 

XOXO,

Elaine