WFAA Good Morning Texas Modern Havana Segment

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What a month it’s been! May is always a hectic month for me. It’s during the peak of the spring season and it’s the time-frame in which I am knee-deep in designing the upcoming Fall collection (I can’t wait to share it with you). It’s also a busy month of press events, too. From fashion shows to TV segments, life feels like it’s steamrolling ahead!

Earlier in the month, I was featured on WFAA Good Morning Texas in Dallas, Texas. I was fortunate enough to share my inspiration for Modern Havana and some of my favorite pieces of the collection. Before you hop on that plane for Memorial Day Weekend, dive into my experience at one of Texas’s beloved morning talk shows.

WFAA Good Morning Texas

Everything leading up to the segment was quite the flurry. I almost missed my flight and had to wake up at the butt-crack of dawn to not only get TV-ready glam but WFAA Good Morning Texas-ready glam. And trust me, I am not a morning person. I don’t see birds chirping, I see the gates of hell. Especially without my coffee.

The hustle didn’t end there. When we arrived on set, we had to review updated scripts, dress the models, and go through a practice run of the entire segment. Bang. Bang. Bang. At one point, though, I did stop and smell the metaphorical roses. The scent of Cuban pastries, brought in from an outside baker, permeated throughout the space. It transported me to Havana.

Before I knew it, we were 5 minutes from going live. I took one look at the models, completely draped in Elaine Turner from head-to-toe, and I knew this collection was going to be represented beautifully on air. God bless 6-foot models.

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Modern Havana Looks

After introducing our brand and collection, we went straight to the models in their looks. All five of the outfits shown highlighted the versatility of the collection through its dramatic textures and tropical undertones.

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After the segment wrapped, we trekked on over to our Plano location at The Shops at Legacy for a meet-and-greet. I was so humbled at the number of ladies that turned up to see me! It was awesome to connect with our Dallas/Fort Worth customers.

One customer mentioned that she saw our WFAA Good Morning Texas segment earlier and, was so inspired by the collection, she had to meet me in person. She ended up walking out with 3 full outfits in tow.  That instantly gratified the whole experience for me—everything became full circle and reminded me that I go through all this madness and hustle, to inspire women. That’s why I do what I do.

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Thank you to all at WFAA Good Morning Texas for including us in their segment. We had a blast!

Find the segment video here.

XOXO,

Elaine

 

Mother’s Day Issue: Marlaine’s Refined Classic Style

My stylish momma in the ’80s.

I owe my mom everything. My life, sense of humor, and style. Since I was little, I was constantly inspired by my mother, Marlaine, and how she expressed herself through fashion. Especially when we visited the Caribbean, where we vacationed often as a family. The natural surroundings of the resorts and beaches intertwined with my mother’s bright kaftans and accessories are the foundation to my style inspiration.

My mother knew at a young age that I would be a fashion designer, too. I was that child that raided my mother’s closet and paraded around the house in luxurious shoes, apparel, you name it. As she says, “It didn’t take long for me to realize my daughter was going to be in fashion. At age 5, Elaine picked out her outfits for school—and they we’re always so vibrant. I’ll never forget the Kelly-Green jumpsuit she wore. It was clear she was expressing herself artistically, even at that young age.”

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Raiding my mother’s closet.

A Refined Classic Style

I like to refer to my mother’s fashion sense as a “refined classic style”. In a way, my entire brand reflects this as I constantly, season after season, modernize classic shapes in new and interesting ways. My upbringings are always at the crux of my fashion design process. Even at her age now, she’s still rocking that refined classic style that inspires me to this day.

“I enjoy tailored, high-quality fabrics but I always like to add something to my style that says ‘2017’ to it. It’s important to always incorporate something modern to show your paying attention to the trends.” – Marlaine

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Marlaine rocking the Cam Necklace, Candice Earring, Tamara top, Bella in Snake Cork, and Milani Wedge.

 

Modern Style, Modern Havana

A refined classic style and our current collection go together like salt and tequila (where’s the bartender around here?). As you already know, our Modern Havana collection is a true embodiment of our brand: escapism, travel, and wanderlust. This collection expresses these ideas through vibrant colors, dramatic textures, and tropical undertones.

It’s no surprise Marlaine loves Modern Havana and rocks it better than anyone I know! She gravitates towards the more tailored pieces like our Tamara tunic, while I go for the true dramatic kaftan dress, Landa. There are a multitude of ways to put this collection together to suit your own personal style.

She chose some of her favorite items from the collection. Enjoy!!

  • Cam Necklace– The white beads accompanied with the multi-color tassels brightens up any look.
  • Candice Earring– The bright colored tassels adds a modern edge.
  • Tamara in Cobalt blue- Who doesn’t love a bold color and well-tailored shirt?
  • Bella in Snake Cork– A classic envelope shape, but modernized with the clashing of two prints
  • Milani Wedge– Trendy yet classic, the Milani mid-wedge is comfortable enough to wear everyday!

I’ll never stop being inspired by my mother. Not just for her incredible sense of style, but in her caring, selfless nature that she extends to her children and grandchildren every single day. Never change, momma! Happy Mother’s Day.

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Goofing around on set.